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Japanese schol winner puts Trinidad on the map in academic research

11/10/2021

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eaching English to non-native speakers is a vibrant area of employment and research for many native English speakers.
Programmes like JET (The Japan Exchange and Teaching Programme) and the Teaching Assistant Programme in France are the initiatives of the respective governments to open their countries to young, eager persons for temporary employment while allowing them the opportunity to immerse themselves in the language and culture of the country.
Oftentimes, however, regardless of the candidates’ level of education, it can be expressly stated that UK and American accents are preferred for instruction, given their wider appeal. Caribbean accents are sometimes viewed with scant regard and even derision, seen as less legitimate than those from Europe and the US.
Researcher Anastasia Ramjag has been on the receiving end of such sentiments and has recently embarked on a project to investigate the attitudes towards Caribbean English speakers teaching the language overseas.
The certified English teacher, translator and Japanese language instructor at the University of the West Indies’ Centre for Language Learning (CLL), has herself taught and travelled extensively in Japan and was recently awarded a scholarship by the Japanese government to pursue postgraduate studies in linguistics.
Ramjag spoke with Loop News about how she plans to apply her combined passion for her country and for her second home, along with her love for foreign language education to create interesting academic research.
“I was 22 the first time I stepped foot in Japan,” she said, recalling her stint as a JET shortly after graduating from the Spanish programme at the UWI. “Every time I worked abroad, [staff] would kindly or not-so-kindly ask, ‘Can you adjust your accent?’”
Though Ramjag resisted, she was made to teach from a mostly American-based curriculum, which was customary at the school. She said that often, the schools’ preference is that the assistant teachers use an American accent when delivering lessons.
The JET Programme is designed more for cultural and linguistic exchange and immersion than it is for forming educators, so many of the selected candidates take up the positions for the experience more than anything else. “A lot of the people who go aren’t teachers,” Ramjag said. “I want to see how that shift into teacher mentality is made, if at all.” The researcher plans to contact new JETs to gain an understanding of how they develop their self-perception as Caribbean instructors overseas and the messaging communicated to them regarding their cultural and linguistic identity.
Ramjag aims to use her interests to boost the country’s profile on the academic scene. With the Japanese embassy having a relatively visible local presence through its development projects, scholarship programmes, film and other cultural festivals, Ramjag aims to extend this synergy of Japanese and Trinbagonian collaboration through her research.
It was this same visibility that played a role in Ramjag’s desire to apply for the JET Programme after completing her undergraduate degree, and although she ended up working in diplomacy for a number of years, she feels a certain pull toward teaching.
She considers her work at the UWI her most satisfying job to date and sees her students as her pride and joy. “I feel like education is my path,” she affirmed.
Even after her stint in international relations, Ramjag would always be led back to working with Japan or the Japanese. After completing her master’s in translation in the UK, she began as a Japanese language instructor at the CLL in 2015, before heading back to Japan four years later. The following year, she returned to take up a position at the Japanese Embassy and resumed her teaching at the UWI.
“The opportunities kept arising and I just kept saying yes,” she said. “It wasn’t until I started working for the Embassy that I realised Japan was going to be part of my career.”
While she is certainly fulfilled by teaching, Ramjag’s curiosity about language learning and developing a deeper understanding of how students learn drew her in as well. “The research aspect was always very interesting,” she said.
She was able to satiate her interest in academic research through the UWI’s participation in the annual seminars coordinated by the Central American and Caribbean Network for Japanese Language Teaching.
These experiences further stoked Ramjag’s interest in research and led her to realise that she needed to pursue independent projects, which would mean going back to school.
Although she is ultimately excited and grateful, Ramjag admitted her misgivings about going back to school in her 30s. “[There were] a lot of mixed feelings,” she said. “Society expects us to settle down.”
Due to the pandemic, she can attend classes–which began last month–virtually for now; this is somewhat of a challenge in itself as the lectures run according to Japan time (13 hours ahead), leading her to becoming quite the night owl. Eventually, she intends to join her peers in Japan.
For students considering a foreign language path, Ramjag advises them to “ground [themselves] against the naysayers,” and added that foreign language learning brings with it a “higher consciousness,” referring to the capacity for compassion needed in learning to communicate with and understand others. This, she said, is particularly necessary in humanitarian work, an area in which foreign language skills are highly prized. “If you have the language, you have the tools to unite with communities, with other worlds.”
Passion for teaching and the Japanese language and culture aside, Ramjag feels deeply called to undertake this work she had embarked on, not only for her own satisfaction, but to add to the body of academic research from Trinidad and Tobago and for the good of her students. “We don’t get enough credit,” she said, “[so] I’m very much looking forward to bringing recognition to our region.”  Source:  the Loop, Nov 5, 2021
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​Callaloo people.

11/7/2021

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By Michael Baiz, Octob 26, 2021 (Virtual Museum of T&T)
"If they sending Indians to India
And Africans back to Africa
Well somebody please just tell me
Where they sending poor me?
I am neither one nor the other
Six of one, half a dozen of the other
So if they sending all these people back home for true
They got to split me in two" - Mighty Dougla.
According to Wikipedia, the word 'Dougla' is derived from the Caribbean Hindustani word 'dooagla', meaning 'twoish'. I am not quite sure exactly which island the name originated from, but from what I have read it would seem that Guyana has the largest population of Douglas in the region. In case you were wondering, a Dougla is a person of mixed African and Indian ancestry.
The mixing of races is quite common in Trinidad and we frequently boast of being one of the most cosmopolitan countries in the world. Whether we be of pure or mixed racial backgrounds, we pride ourselves as being a Trini (or Trinbagonian), from one melting pot of peoples.
I remember returning to Toronto from one of my first summer vacations back home while I was away studying. On leaving the departure lounge at the airport, I went to where the taxis lined up and jumped in the back seat of one to get a lift to where I was staying at the time. After a few minutes of friendly chatter with the driver, he adjusted his rear view mirror and on seeing me he remarked in astonishment " but you're white!!!". I replied " yeah, I was born so". Poor fella, he never came across a fair skinned passenger talking like a Jamaican (in Toronto, all Caribbean people are lumped together and thought to be Jamaicans). After a bit of explanation on my part, I proudly told him that "I is ah Trini". He was amused at how I spoke and showed a genuine interest in learning more about where I came from and the culture of the people. On arriving at my apartment building on Eglinton Avenue, he asked about the ethnicity of the people to which I replied, "Boi, we is ah real callaloo people yes!". I don't think he had the faintest idea of what I meant and there was no internet for him to Google it either. Throughout my schooling in Canada, I always had to be mindful of how I spoke as my colloquialisms had a habit of sneaking into the Queen's English.
Callaloo is a tasty dish made up of a mixture of various ingredients, much like our racial mix in T&T).

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how coldpress coconut oil is made

11/5/2021

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Trinidad-born comb inventor takes on natural hair market with "Sharks"

11/3/2021

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When Noel Durity appeared on the Shark Tank in 2019, he danced his way into the pockets of billionaire investors Mark Cuban and Daymond John.
The "sharks", while amused with Durity’s moves, realised his invention, the Twist It Up comb, was no laughing matter.
With their joint investment of US$225,000 in Durity’s invention, the billionaire businessmen, together with the young entrepreneur, are cornering the lucrative market for black natural hair.
The Twist It Up Comb is designed to create twists on natural hair similar to the popular sponges.
Shaped like a miniature tennis racket, the comb fits snugly in your hand, is portable, and, most importantly, easy to clean.
Durity, who was born in San Fernando, Trinidad, and migrated to the United States at the age of five, told Loop News that Twist It Up was born out of necessity.
Durity, thanks to his cousin’s suggestion, used a tennis racket to twist his hair. He tried using a curl sponge but had to throw it away every 10 days.
“I was doing real estate and mortgages and I did very well and I started travelling and as I started to travel I needed something to do my hair and I was travelling with a tennis racket and as you know it can’t fit in a suitcase so my mum gave me a very small travel racket which fit in my carry on. I lost it in Brazil and I went on a mission to find a way to shrink this racket and it became my personal mission,” he said.


He came up with a shrunken version of the racket in 2016 and showed it to his barber who immediately advised him to make it a business.
“I didn’t want to because it is for African Americans, African Americans with hair, African Americans with hair that want to wear their hair a certain way. I wasn’t going to leave a six-figure business, I felt like it was super-nichey,” he said.
When his barber got fined US$250 for re-using a curl sponge, Durity realised there was a sanitary aspect to his product that made it marketable. He started doing hair shows and barbers bought his product.
“Once I started noticing I could sell it, it became a business,” he said.
Durity went on Shark Tank as a personal challenge. He said he had a manufacturing problem that he needed to solve but he just thought it was cool to be on the show.
He auditioned three times but was successful on his fourth try because one of the co-producers had used the comb and liked the product.
For Durity, the mentorship he receives from Cuban and John is more valuable than their investment.
“I can’t put into words how to describe when I get a compliment from Mark or Daymond,” said Durity
It’s about the effort
Looking at his life and his successes to date, Durity said he doesn’t think that he is anyone special. What sets him apart from others is his understanding that his efforts to get where he wants to go matters.
“I think the difference between me and anyone else is that I cannot control if I win or lose that is in God’s hands, whatever will happen, will happen. What I can control is the effort. Win or lose, I can control the effort. This goes with anything, relationship, business, life,” he said.


For Durity, knowing from a young age the quality of life he wanted to live and what it would require, he put his effort into achieving that goal.
“I understood that having a wife and having a child would be expensive, period. So before I had a wife and I had a child I saved for them. I knew I would be married one day and I knew I would have a child one day. I spent eight years preparing to give my wife a dream life before I actually met my wife. I felt I had that fiduciary responsibility, I could control the effort,” said Durity, who recently got engaged.
“There are a lot of people that are 20 or 21 who want to buy Fendi, who want to buy Jordans, who want to look nice, want to buy the Gucci belt, want to go out and party and do all these things. That’s fine. But what’s worse than looking back on your life with regret. When you are 40 and you go damn, I wish I didn’t spend that much money in my 20s, I wish when I had more energy, I wish I worked harder.”
Growing up in Corona, California, Durity experienced what he described as good times and very good times as his family’s fortunes fluctuated. The very good times stuck with him and he knew to maintain that, he had to understand money.
As a child, he learned to work for what he wanted. His father, Julian, an entrepreneur from Mon Chagrin Street in San Fernando, instilled in him that whatever he wanted, he had to work for it. He ran lemonade stands, washed cars, and sold candy door to door.
When he reached his early 20s, he dropped out of college because he didn’t feel it was for him. He started waiting tables at a restaurant and hatched out a plan to make money.
Durity came up with a three-year plan to save $100,000 while serving tables. He got three serving jobs, living off one and saving from the other two. Achieving his goal gave him the courage to go after anything he set his mind on.
 “My why was my future family. My why was that I saw the ups and downs my mum and dad went through. I looked around and I saw that there are three types of men in this world: the man who worked too much but gave his family everything they needed financially but wasn’t there with his time, then there was the man that gave the time for the most important events but couldn’t give his family what hey wanted financially because he didn’t put in the work and there was the select few that had both and I wanted to be like them,” he said.
Durity sought advice from people who had money and learned that everyone who had the life he wanted, did not work for money.
“They had a way to create. They all owned businesses and had multiple sources of income,” he said.
He learned from his own research that owning a business, getting into real estate and investing, were the ways people earned residual income.
Durity started in real estate and today owns two companies. He has also invested in about six companies in different sectors.
Asked what advice he would give to young, aspiring Caribbean entrepreneurs, Durity said the internet solves all your problems not only by providing educational resources but with opportunities to make money through things like drop shipping.
He said taking stock of bad financial habits is also crucial to managing your money as well as reading books such as Rich Dad, Poor Dad, Think and Grow Rich, the Science of Getting Rich, and the Art of Selling.
Durity would love to get his Twist It Up comb into the Caribbean but for now, is focused on the US market. He said prior to the pandemic he visited Trinidad regularly and looks forward to returning again soon. Source: The Loop, October 11, 2021
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Atlanta Hawks sign Trinidad and Tobago basketballer Johnny Hamilton

11/1/2021

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​TRINIDAD and Tobago basketballer Johnny Hamilton has been signed by NBA team Atlanta Hawks.
Reports said that Hamilton, 27, has agreed to a one-year deal with the Hawks.
Hamilton, who is seven feet tall, last played for EuroLeague club Fenerbahce and Adriatic Basketball Association club KK Mornar Bar during the 2020-2021 season.
Hamilton played for the Detroit Pistons G League team, Grand Rapids Drive, in the 2018-2019 season.
He has been signed to an Exhibit 10 contract which is a one-year, minimum salary deal that does not include the possibility of bonuses.
Source:  Newsday Aug 10, 2021
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9-year-old baker Liam Rigaud: 'Baking helps you save, make money'

10/28/2021

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iam Rigaud loves eating tasty pastries and other delectable baked goods.
But at times, he thinks they are too expensive to buy.
So earlier this year, he started to bake his own treats to solve this problem and he even created a business in the process.
Liam, nine, told Newsday Kids, “I thought to myself that if I learn to cook and bake, I can make my own treats, so I don’t have to buy it and I can save a bit.
“Other children should learn to cook and bake like me because they can make any stuff they want for their family.”
In January, the young Arima baker enrolled in an online baking and pastry-making course with Sinoet’s Cakes, Cuisine and Catering.
He recently finished the course and learned to make sweet treats like brownies, cinnamon rolls, cupcakes, red velvet cake, chocolate cake, and sponge cake.
But Liam doesn’t only make sweet treats.
If needed, he can whip up a mean savoury dish like Sheppard’s pie or scrumptious chicken samosas.
However, making chicken samosas isn’t so simple.
Liam explained, “The hardest thing I’ve learned to make is the chicken samosas.
“You have to make it in layers, and you can’t put oil on the top layer. But sometimes I put the oil on the top, so I have to start all over.
“You can’t put oil on the top layer because when I put it in the oven it can burn.”
Apart from learning to save money, Liam also realised he can make money by baking.
So in August, he started his business called Liam’s Bistro and Savoury Delights.
Even though the business is just a few months old, Liam has already catered for birthday parties and other events.
​And he’s also learned more about time management.
“Every time I take an order, I have to make sure that I fulfil it for the time that they ask.”
In addition to baking, Liam also relaxes by playing video games, drawing, and painting.
But even in creating art, he sees a bit of baking.
He compares the mixing of ingredients while baking to the mixing of paint colours.
A standard four student at Arima Boys’ Government Primary School, Liam wants to develop his culinary skills further in the future and become a chef.
For Liam’s mother, Latoya Rigaud, having him learn to bake has not only been rewarding in terms of the treats but also the life lessons he’s learning.
She told Newsday Kids, “For my birthday, he made fried bakes with eggs and sausage.
“A Sunday he also made scallop potatoes and fried chicken.
“It’s important that he learned to cook because it’s a life skill and because I’ve seen that passion in him, I’ve decided to push the passion.”
She also appreciates the time they spend in the kitchen together. She is calling on other parents to encourage their children to learn new skills and become all-round individuals.
People can follow Liam's page on Instagram @liams_bistro_savoury_delights
Source:  Newsday, October 24, 2021

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SNIPPETS OF OUR PAST

10/28/2021

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How many of us have even heard about this woman Rosetta Smith? Of what historical significance is she to the history of Trinidad and Tobago? Another blast from the past courtesy Angelo Bissessarsingh , Historian, Author and Researcher.
Written March 10, 2013
ROSETTA SMITH, LADY GOVERNOR OF TRINIDAD
It is no secret that the immensely diverse ethnic potpourri of Trinidad’s history has produced the most beautiful women in the world. Almost every white man of substance had his coloured mistress in days of yore. The fabled attraction of the mulatto woman had its effect on the fearsome Sir Thomas Picton, who ruled with an iron hand as the first British governor from 1797-1803. Picton sent forth pimps to search out a mistress.
They came across Rosetta Smith, a free coloured belle who was married and who lusted after power and wealth. She was persuaded to leave her husband to share the bed of the most powerful man in the colony.
As is the paradox of most tyrants, Picton was completely bazodee over Rosetta. In order to give her a personal income, he played Trinidad’s national game of bobol and awarded her the lucrative firewood-supply contract for the encamped British regiment.
With this, Rosetta was able to acquire a residence, which she transformed into a high-class bordello where the most influential men of the colony (senior military officers, rich planters, merchants etc) would seek pleasures. This was often to be their bane, however, since Rosetta bribed every one of her female “friends” to extract personal secrets from the ravished men on their personal assets as well as their opinions of Governor Picton.
Rosetta became the Lady Governor in all but name. She would visit well-to-do prisoners in the gaol which stood near Marine Square and elicit bribes from them to have their sentences lightened. She would whisk magnificently into all the stores and make off with whatever merchandise tickled her fancy—no charge, of course, for the Governor’s “Lady.”
One Scotsman dared to protest, sending Rosetta in a huff to her man, who had the merchant dragged before him to be incarcerated, saying:“You are a pretty fellow, a damned insolent Jacobite rascal. I’ll make an example of you to show the rascals I govern that I will be obeyed.”
Twice a week, Rosetta held a levee at her personal chambers where sycophants and petitioners for favour flocked thickly. There were those whose sense of honour did not allow them to grovel to Rosetta, and among these were the Widow Griffith and her two young daughters. Rosetta made them an “offer” to buy their house on Queen Street, and when the widow refused, the residence was barricaded by soldiers, thus confining the occupants to house arrest.
They were even deprived of food and water, being surreptitiously aided by a gentleman neighbour who smuggled in small provisions through a back window until the soldiers discovered his guile and encamped in the backyard too.
After two days of complete siege, Mrs Griffith sold the house to Rosetta for a mere pittance. Picton was recalled to England in 1803 and Rosetta married a respectable coloured man and raised the two children she had by the Governor. She died in relative obscurity, but her descendants still exist in Trinidad in several present-day families.
This photo of a coloured Trinidadian woman from 1908 is what Rosetta Smith might have looked like. She died before the invention of modern photography,
Source: Virtual Museum of T&T, October 8 2021
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Beetham engineer Ajamu Crosby hopes to break stereotypes

10/26/2021

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Ajamu Crosby has made a habit out of solving problems.
Whether in the classroom or out, the 23-year-old university graduate and Beetham resident believes that hard work and the right attitude are the solutions to any difficulty and is determined to help others realise their potential.
Crosby made headlines in 2017 when he won an additional scholarship in the natural science category after earning top marks in the Caribbean Advanced Proficiency Examinations (CAPE).
Speaking with Sunday Newsday at his 17th D Street, Beetham Gardens, home on Tuesday, Crosby, spoke about his journey through secondary school, the importance of good role-models and his hope for his community. 
Crosby graduated from The University of the West Indies (UWI), St Augustine, last year with an undergraduate degree in mechanical engineering.
While he admits there are few scholarship winners from Beetham Gardens, he isn’t a stereotype and hoped the national community could one day see Beetham residents as a community like any other.
In the gallery of his family’s home the importance of education is noticeable with a bookshelf stacked with textbooks – past exam papers occupying half the space – and a white board on the wall.
Crosby attended primary and secondary school in Tunapuna at the request of his mother who wanted him to be close to where she worked at the time.
After scoring high marks in CSEC, he went on to attend Hillview College for CAPE, where he was exposed to different cultures and experiences.
“There was a lot of competition because the students were brilliant so that was one of the reasons why I went to Hillview for form six.
“What was interesting attending Hillview was the cultural differences. Being introduced to a lot of the Hindu and Muslim religious customs from the other students, I felt I got a more diverse sense of TT’s cultural diaspora.”
While, he said, the new environment was refreshing, this would be the first time Crosby saw the perceptions of others towards Beetham residents noting that he sometimes felt excluded by other students.
While he was not deterred by this, it was something he thought about.
“There were situations where I felt a little unwelcome, just some students saying certain things. I don’t want to throw dirt on anyone but it had instances where I didn’t feel welcome but the teachers were very welcoming.
“When I attended Tunapuna Secondary before Hillview I didn’t really say where I lived because let’s be honest there is a stigma in the community, I didn’t want to just be known as ‘the guy from the Beetham’, but when I found success it made it more amazing that I came from an area like this and still achieved success in academics, because being from the Beetham Gardens it’s kind of rare.”
Despite this, Crosby said he was strengthened by his mother, Juliana, who encouraged him to continue working hard towards his dreams.
Both mother and son supported each other as while Crosby studied for CAPE, his mother studied for her degree in psychology at the University of the Southern Caribbean.
Crosby’s mother said she always did her best to encourage her son to appreciate the value of education while working through difficult times.
“He was quite supportive of me because when I went into my first semester of the programme, oh my God, I threw my hands up in the air and he was there.
“He said, ‘Mummy don’t worry we will study together,’ and he helped me too because mathematics was a subject I am really weak in and he’s a mathematician.
“I got through, I passed the mathematics class. We fed off of each others strength. One of the things I always told him growing up is to reach one, you have to teach one.”
Eventually Crosby earned high enough grades to be awarded an additional scholarship. This allowed him to study anywhere in the Caribbean.
Crosby said while he originally wanted to be an astronomer, he developed an interest for physics and the application of mathematics in the real world while studying for CAPE and chose to remain in Trinidad, enrolling in UWI’s mechanical engineering programme.
Being the first of his siblings to attend university was a major achievement, but that meant Crosby had to adjust to the pace of work and general university life with little guidance on what was expected of him.
“The university experience was different from secondary school because it’s such a big campus you can get lost in it, so it wasn’t as focused.
“The most difficult parts in UWI was always finding that drive and being consistent in your effort because there were parts where you would fall off with the work and getting tired of it, and it’s just so much to be doing all the time and coming from CAPE where I put out 100 per cent to try and win a scholarship and then heading straight into a three-year programme which is even more work. That was the toughest part.”
Despite the challenges of the coursework, Crosby’s interest in engineering grew, leading him into the field of renewable energy, even focusing his final year project on the energy analysis of a steam power plant, using the now decommissioned Powergen power plant in Port of Spain as a reference.
He took this passion with him to the Ministry of Energy and Energy Industries department of renewable energy where he worked as an intern last year before graduating.
Crosby said while passion and interest were important in the fields of applied science, just as important were issues of funding.
Citing the allocation of $6.9 billion to education and training for the 2022 budget, Crosby said he hoped some of these resources could be directed to funding more innovative, cutting edge ideas to push the field forward.
“In engineering we really don’t have a lot of research. We don’t really promote developing new ideas or concepts among our graduates, it’s all about going and doing things like maintenance and upkeep and falling in line with the process.
“There isn’t really any innovation. I want to see funding in innovation, if a student has an idea let’s give him a scholarship or a grant to fund that idea to see how far it can go.
“Things like renewable energy. I’ve seen some final year projects in UWI that blew my mind, I’ve seen solar-powered fridges, solar-powered go-carts, that money should go into those ideas.”
Crosby now works at the Ministry of Works and Transport in the mechanical services division and is also working on a book detailing his journey from Beetham through UWI and hopes it would be the first step towards changing the perception of his community, as he feels Beetham’s residents are merely glanced at but not seen by the national community.
He says part of the difficulties in getting young people in his community motivated to do their best has to do with the lack of positive role-models, something he wants to be.
“You don’t typically look around here and say, ‘Hey my neighbour is a doctor or my other neighbour is an engineer,’ it’s hard for children in the community to see that. That’s why I like to accomplish things like that so someone from the Beetham can look at me and realise that it’s very possible.
“The intention of the book is to open the eyes of children from Tunapuna, Westmoorings, San Fernando.
“When you hear the name Beetham don’t think of that person as a bad person. I want to relay to these people what it’s like without reinforcing some stereotype and bridge a gap between different communities.
“I want to really integrate the community into the rest of society and not just be this thing we stare at and are scared of. I know there are bad elements but there are also good elements and they deserve the attention too.”
Even with good examples available, the difficulties of trying to maintain good grades in less-than-ideal conditions have not been lost on him.
Recalling having to study while using bits of tissue as earplugs to drown out loud music from a nearby house, Crosby says discipline and hard work were sometimes the only solutions to problems. 
“Life isn’t perfect. Sometimes there will be people with more resources than you but that shouldn’t deter you from doing your best.
“If you work hard enough, long enough you will get there.”
Crosby says he understands that while all students may not have the same interests as him, he believed they all had the capacity to achieve their goals and more, once they were prepared to work hard and stay focused.
Facing hard work head on and not giving up the fight has been a part of Crosby’s life, reflected even in his name Ajamu – Yoruba in origin – which means, “Boy who fights for what he wants.” Source:  Newsday, October 17, 2021
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The Carib Brewery

10/24/2021

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​The Carib Brewery is celebrating the 70th anniversary of its flagship product, Carib Beer, with a global rollout of its rebranded beverages, featuring a new logo and rebranded labels, with the goal of attracting more international sales. As part of the rebranding, the Malta brand has changed from Malta Carib to Carib Malta to ensure that it enjoys the equity of the Carib trademark and Carib recently launched Carib Blue, a premium beer with six per cent alcohol.
Carib has contracted the man currently considered the world’s premier record producer, Grammy winner DJ Khaled, as part of its marketing campaign for the rollout of its ‘World of Change’ products. DJ Khaled, one of the most recognised names and faces in world entertainment, will work with the company for two months.
“Over the last three years, we were making sure the Carib brand is ready for a global stage. We have been doing a lot of work on packaging, designing the look and feel of the brand. The ambitions aren’t about how much we sell in Trinidad, to become a big brand we need to look outside,” said Antron Forte, Category Manager, Beers and Cider. “We needed to look at the package design and make it ready for the global stage and build a communication campaign to signal the message for the brand’s purpose which is bringing Caribbean fun into your world. This is the brand that will transform your world to bring the fun….we get bad news, we hang out, we get good news, we hang out. For us Carib is that brand that celebrates fun,” he added.
Carib did a full renovation on the look and feel of their products. The trademark logo, which now adorns the factory in Champs Fleurs, Trinidad, includes a shield. “The shield has a bird signifying freedom, waves of the sea which binds us as the Caribbean, a North Star, the one point we look up to. Behind the shield there are sun rays, which we own as a Caribbean people, it is very energetic, part of who we are and it signifies energy and vibrancy,” he explained.
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Tobago places 2nd at German travel awards

10/22/2021

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Tobago was awarded second place in the Travel Industry Club (TIC) Destination Awards held in Germany on September 13, in recognition of the Tobago Tourism Agency Limited’s (TTAL’s) strategy for the industry in response to covid19 and on-island initiatives aimed at repositioning the destination for recovery.
First place went to the Hunsrück-Hochwald National Park in Germany.
TIC is an influential association of travel leaders in Germany – the largest outbound tourism country in Europe and a key source market for many long-haul destinations such as Tobago.
The TIC Destination Award honours a country/island/city/region that has changed in the past months, evolving their tourism development and marketing strategies in areas of hygiene, safety and sustainability since the onset of the pandemic.
Winners are selected after a rigorous pre-selection process and anonymous voting by a jury comprising experts from all segments of the travel industry as well as trend researchers, management consultants, agencies and publishers.
The TTAL’s submission for Tobago was awarded silver in the Destination Award category, surpassing big players such as Germany’s most popular holiday destination, Bavaria, Tenerife and Slovenia and competing long-haul destinations including Colombia.
Tobago’s submission included details on the WTTC “Safe Travels” stamp, tourism sector relief grants, responsive international marketing campaigns and on-island sustainability initiatives, including the Blue Flag and Green Key certification programs.
TIC officials commended Tobago’s award-winning presentation in a congratulatory letter to TTAL CEO Louis Lewis.
“Among a list of established destinations and well-known finalists such as Tenerife, Colombia or Bavaria your application and presentation really stood out and convinced the jury with a well-rounded concept including new trends like sustainability, an approach clearly differentiating Tobago from other Caribbean destinations, a very likeable presentation, and a lot of commitment, also shown by the participation of yourself across time zones,” they said in the letter.
TTAL said this significant recognition by Germany’s Travel Industry Club has placed a positive spotlight on Tobago in it’s second-largest source market. In addition to the island being featured on TIC’s online platforms and promoted within their extensive networks as award winners, this win will help raise the profile of the destination amongst key travel trade influencers in Germany and position Tobago to take advantage of the European country’s booming travel and tourism economy.
The agency’s marketing coordinator Sheena Des Vignes added, “The TIC is a network of influential practitioners in the largest outbound travel market and one of the countries with the largest GDP contribution in Travel and Tourism. They know what they are about when it comes to travel and tourism, therefore placing Tobago top of mind within this network in times of uncertainty helps to build partner confidence, credibility for Tobago and opportunities for recovery.
“It has been difficult to continuously keep the destination relevant with trade and consumers considering our current on-island covid19 challenges, so aligning with this award was one of the many tactical decisions TTAL made to keep Tobago front of mind to the right audience, with the right message, as an investment in current and future plans for recovery.” (Source: Newsday, Sept 18, 2021)
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